The BIG reveal!

A while back I posted a logo project that I was working on with my friend Christina. At the time, we were trying to develop an identity for her bakery start-up, Cheesecake. While she liked the original concepts a lot, she still didn't feel like anything about the brand name was "her". A little too cutesy, a little too specific...many of the things that we had originally discussed. After much contemplation, she decided to switch direction with the name and thoughts of what she wanted her business to be. Christina's new vision couldn't have been more perfect for her, personally and professionally, so with renewed excitement of knowing exactly what she was going for, I got to work.

I am extremely pleased to share her new name and identity. With that, I give you...

First off, I think her choice of name couldn't be more clever! Much like Christina's personality AND the amazingly clever creations she bakes up! It's playful and original, and speaks to the quality of her desserts....which are wicked good!

Originally, Christina was drawn to the dark purple and emerald green of one of her favorite plays, Wicked. While that color palette works great for that purpose, it really wasn't going to work in this instance, and after seeing a few other concepts of logos in that combo, she agreed. I chose a more updated and modern version of a similar color combo. It's bright and unexpected, which I think will make her stand out in a sea of the typical pastel frosting color palettes.

The oval card was Christina's idea...and at first I was a little unsure with that request, thinking it was going to be WAY out of her budget. Then something in my brain went "oval=halo!!!" Brilliant. Then there was no question about oval, it needed to be done at any cost. Fortunately, I found an online printer LeCards, out of L.A., who offered super reasonable prices! As an added bonus, we were able to do spot varnish. Giving a little 'shine' to the front of the card on the halo above the O, and the one that circles the card. On the flip side, we have a little bit of 'wicked', also with a hit of spot varnish on the tail that snakes itself her contact information. She used the same artwork from the card front to do oval labels for her cake boxes, and I created a banner for her to use on her table. She plans on setting up at comic book, monster, tattoo and other fun conventions along with her boyfriend who is often there to sell comics and collectibles.

So keep an eye out for Christina and her Wicked Good desserts next time you're out and about! She also does parties, weddings, showers...whatever you need.

You can email her at christina@wickedgooddesserts.com if you're in the Metro Detroit area and need some deliciousness! Tell her I sent ya!